mobile marketing market Market size – USD 66.07 billion in 2020, market growth – at a CAGR of 23.6%

VANCOUER, BC, CANADA, July 18, 2022 /EINPresswire.com/ — The global mobile marketing market size reached USD 66.07 billion in 2020 and is expected to register a CAGR of 23.6% during the forecast period , according to the latest analysis from Emergen Search. The growing demand for immediate engagement solutions is a key factor that is expected to drive the revenue growth of the global mobile marketing market during the forecast period. The growing demand for evaluating the effectiveness of marketing campaigns in real time is expected to further drive the revenue growth of the global mobile marketing market. Increase in social networking sites and social media advertising are other factors that are expected to drive the revenue growth of the global mobile marketing market in the near future.

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The report evaluates the historical data and the current scenario to offer accurate estimations for the Mobile Marketing market in the coming years. Additionally, the report provides a comprehensive analysis of the impact of the COVID-19 crisis on the market. It offers detailed information on the impact of COVID-19 on the industry at regional and industry level. The report also covers developments and government regulations related to COVID-19. The report further analyzes the current and future impact of COVID-19 on the global market and provides an overview of the post-COVID-19 situation.

Some key highlights of the report:

Solutions segment revenue is expected to grow at a very steady CAGR during the forecast period. Rising demand for mobile marketing solutions such as QR codes, SMS, MMS, mobile web, push notifications, in-app messaging, location-based marketing and others is expected to drive revenue growth of this segment in the future.

The large enterprise segment is expected to lead in terms of revenue over the forecast period owing to the increasing adoption of mobile marketing among large enterprises as a strategy to reach the potential of a wider audience while increasing brand value.

The growing number of mobile phone users frequently using mobile search engines is expected to drive the revenue growth of the mobile web segment, which is expected to lead in terms of revenue contribution to the global mobile marketing market during the period of forecast.

The BFSI segment is expected to lead in terms of revenue over the forecast period owing to the increasing adoption of mobile marketing solutions and services in the BFSI sector.

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The Global Mobile Marketing Market report evaluates historical and current data along with an in-depth analysis of market dynamics. The report also throws light on the market growth driving and restraining factors that are expected to influence the growth of the market during the forecast period. The report explores the effects of the pandemic on the market and its key segments and regions. It also offers a forecast estimate of market growth in a post-COVID-19 scenario.

Major players participating in this industry include:

Google LLC, Inmobi Technology Services Private Limited, International Business Machines Corporation, Marketo, Inc., Amobee, Inc. (Singapore Telecommunications Limited), Oracle Corporation, Salesforce.com, Inc., Chartboost Inc., Microsoft Corporation and Twitter Inc.

Emergen Research has segmented the global mobile marketing market based on component, organization size, solution, end-use, and region:

Components Outlook (Revenue, USD Billion; 2018-2028)
Services
Solutions

Organization Size Outlook (Revenue, USD Billion; 2018-2028)
Large companies
SME

Solution Outlook (Revenue, USD Billion; 2018-2028)
QR codes
SMS
SMS
mobile-web
Push notifications
In-App Messages
Location-Based Marketing
Others

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The global mobile marketing market has been categorized into the following geographic segments:

North America (United States, Canada, Mexico)

Europe (UK, Italy, Germany, France, Rest of EU)

Asia-Pacific (India, Japan, China, South Korea, Australia, rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East and Africa (Saudi Arabia, United Arab Emirates, South Africa, Rest of MEA)

What is covered in the report:

Standard deliverables:

Mobile Marketing Market Size in Revenue and Volume
Dating Services Market Driving and Restraining Forces
Segmental analysis broken down into different sub-categories
Mobile Marketing Market Share Major Competitor Analysis
New product entry strategies
Location analysis
Mobile Marketing Market Forecasts and Growth Projections

Our USPs

Analysis of the value chain and the competitive matrix
Analysis of production and consumption trends
Impacts of regulatory compliance on the production process
Alternative material sources and processes
Customer Mapping Strategies
Reduced facility utilization rate
Sources of Raw Materials
Designing alternative chemical pathways for increased efficiency

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