THE WHAT? Primark has announced a global partnership with Fairtrade with the launch of a new beauty collection in all 14 markets.

THE DETAILS The body, bath and skin care line all contain Fairtrade certified shea butter and olive oil and will join the major retailer’s Wellness collection.

Each product will bear the Fairtrade mark, indicating that it has been certified to provide a better deal to the farmers and workers concerned. The range will be sold in a number of stores in Europe and the United States.

“We are delighted to be working with Primark on six new ranges of Fairtrade certified cosmetic wellness products, which means shea nut and olive oil producers will be able to sell more of their products on fair trade terms. “said Anna Barker, Head of Trade Partnerships at Fairtrade. Foundation.

“This decision represents an exciting opportunity to tell Primark customers about Fairtrade cosmetics and the ingredients they contain and help build a new market and fairer future for farmers. Fairtrade wants to leverage this launch to reach new, younger audiences, get them excited about Fairtrade and drive growth for the future.

THE WHY ? Lynne Walker, Director at Primark Cares, explains: “Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products. We know we can’t do it alone and so we are delighted to partner with Fairtrade to work together towards our common goals. This partnership will help us achieve our ambition by delivering an affordable, large-scale beauty collection that helps bring better opportunities to farmers without the high price tag.