Under the Skin – Dermocosmetics 2022
Globally, 82% of dermocosmetics shoppers have felt at least somewhat embarrassed or embarrassed in the past week about their skin, leading to a broader skincare culture that has exploded in line with trends consumers in terms of health and well-being.
In the eyes of some consumers, skincare is on par with clothing and fashion brands. The skincare lines went viral and were cited as “hero” products. Entire skincare regimens have been covered in the media and promoted by online influencers, giving the category wide reach and – as far as some brands are concerned – many passionate followings.
Our goal with this whitepaper is to give you a comprehensive understanding of the current dermocosmetics market so you can advance your consumer healthcare business. The white paper is based on a multi-country survey of dermocosmetics users that our experts used to uncover key market trends. These were then validated using IQVIA Connected Intelligence capabilities to provide a unique and powerful holistic view of the market, covering: dermocosmetic consumers; market trends – including e-commerce; the influence of healthcare professionals (HCPs) on dermocosmetics purchases and HCP attitudes toward industry engagement models; as well as a view of how consumer-centric claims and new clinical trial methods can drive category innovation. The full white paper, Under the Skin – Dermocosmetics 2022, is currently available on this page for free download, giving you the dermocosmetics information you need.
The dermocosmetics market today
Growth in Brazil and Mexico really propelled dermocosmetics into the pharmacy category in 2021, with Brazil taking a fifth of sales after 7.6% growth, and we saw little impact from the Omnicrom variant that hit towards the end of the year, as a collective the push towards a return to normalcy was launched in most countries of the world. This growth in Latin America offset a poor year in pharmacies in many European markets, including Germany, where sales of dermocosmetics fell in pharmacies.
A collection of large companies dominate the global dermocosmetics market – with beauty heavyweight L’Oréal holding a strong market share and the second fastest growing among the top 10 companies in the market, helped by their leadership position in the two main segment categories – women’s beauty and unisex beauty. Outside of L’Oréal, no one holds more than 7.5% of the shares, with the bodies ranked 5-10 all holding less than 3% of the market, mainly due to a lack of geographical reach – While the big players resource-rich are at the top of the leaderboards, the absence of a dominant force leaves room for innovative and nimble brands to compete and succeed.